Copywriting, Content Writing & Content Editing Services for Businesses
Connect with your target audience and convert them into customers or clients through the power of persuasive, engaging and high-quality copy and content
It’s hard to stand out in business isn’t it?
Your clients or customers are spoilt for choice, so how do you convince them to trust you with their problems or goals above everyone else?
One way to do this is through captivating and compelling copy and content across your digital assets.
Your digital presence needs to do a lot of leg-work to convince your target audience that you are the one to help them overcome their challenges or achieve their dreams.
Your content needs to alleviate any concerns they might have about investing in you and compel them to take immediate action - whether that’s clicking through to learn more about your services or products, booking a call with you, or purchasing outright from your website.
You need to guide your prospect effectively through each stage of the buying process, from gaining their initial trust to deciding to part with their hard-earned cash.
That’s where I come in.
My copywriting, content writing and content editing support for businesses will generate more leads and sales for you through the power of connection and persuasion.
Effective use of well-known truths about human psychology and decision-making is key to influencing purchasing behaviour through the written word.
And that’s what effective copy and content do.
Your online content needs to:
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Clearly and quickly convey who you are, what you do and who for so your audience knows they're in the right place
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Showcase the life-changing benefits of your services or products to help your audience see the transformation investing in them offers
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Get your readers to know, like and trust you enough to make that leap by appealing to the emotions that drive purchasing decisions
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Compel your audience to act now by overcoming any objections they might have and using persuasive Calls To Action (CTAs)
“Oh wow, I was super excited to read my transformed email sequence. It flowed beautifully. A true mistress of copywriting. Thank you. Already booked my next project with Sarah.”
Sarah, Fertility Therapist & Coach
Copywriting Services
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Where’s the first place you go when you want to know more about a business?
It’s usually their website, right? That’s how you present your brand to the world, so you need to make a great first impression.
Your website is your shop window. It’s the first glimpse potential customers or clients get of your business.
You have only seconds to convince your visitor that your offers will improve their life by providing the best solution to their problem or helping them achieve a specific goal.
You can do this effectively with engaging, well-structured and persuasive copy that gets your reader’s attention and speaks to the heart of what they want.
Compelling copy that ultimately convinces them to take immediate action.
Your web pages need to work together to:
Quickly and clearly show what you offer and exactly who to to reassure your visitor they’re in the right place straight away
Explain why your reader should care and what sets you apart from the competition so they know you offer the best solution
Convey the benefits of your offers and how they will improve your reader’s life or solve their problems. You need to help them imagine the transformation they’ll experience.
Showcase your brand’s personality and establish your credibility, authority and expertise so they like you and trust you to deliver on your promises
Website Copywriting Packages:
Home page, services page, about page, sales/landing page etc.
Between 500 - 3, 000 words per page (as appropriate) - copy only
3 Web Pages: £600
5 Web Pages: £900
7 Web Pages: £1250
Long Sales/Landing Page (up to 3, 000 words): £850
Short Sales/Landing Page (up to 2, 000 words): £495
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Wanna know the secret to turning jaded subscribers into loyal buyers?
It’s emotive and compelling email copy that gets their attention, keeps it, and converts it into interest and action.
Is your email list bringing it enough sales for your business?
Done right, it should be, because email is the most effective marketing tool at your fingertips.
It’s the best way to build profitable relationships with both potential and existing clients or customers.
But you need to know how to use it properly so it brings in automatic sales every day.
That means writing and setting up powerful email campaigns and sequences that target the right subscribers in the right way at the right time - wherever they are in their purchasing journey with you.
The email sales funnel:
Build Awareness:
The first stage in the email sales funnel is all about establishing brand recognition and attracting new subscribers with effective list-building tactics. The goal is to generate awareness of your business and introduce your new audience to what you offer.
Encourage Engagement:
Next, you need to nurture the relationship with your new subscriber and compel them to engage with your brand as they consider the benefits of your offers. This is :where you dazzle them with perfectly timed and relevant email campaigns and sequences.
Drive Sales:
Then, it’s time to get the sale. Persuasive copy is key, along with clear Calls To Actions (CTAs) and sending the right offers to the right people at the right time. So you really need to know your subscribers well at this point and what will give them that final push to make a purchase.
Foster Loyalty:
The relationship with your subscribers should not just continue but deepen once they’ve bought from you. It’s far easier (and less costly) to sell to repeat customers than try to gain new ones. You need to focus on keeping your audience engaged and encourage them to make repeat purchases and become advocates for your brand.
Email Copywriting Packages
One-off email campaigns & automated sales email sequences - copy only.
3-4 Email Sequence: £350
5-6 Email Sequence: £600
7-8 Email Sequence: £800
Email Campaign: From £295 depending on length and complexity
Examples of email sequences that generate sales:
Welcome Sequence:
Nurture the relationship with your new subscriber and keep your brand top of their mind with an effective welcome email sequence.
A single welcome email won’t cut the mustard - your audience expects more. They want to be welcomed properly to your brand and reassured that they made the right decision signing up to your email list.
Let me plan and write the copy for your personalised welcome sequence to start increasing revenue for your business.
Post-purchase/Onboarding Sequence:
That first sale from a customer or client should be just the beginning of that profitable relationship.
A good post-purchase email sequence should reassure them they made a good decision buying from you and help them get the most out of your service or digital product.
Your aim is to increase retention, encourage repeat sales through cross-selling and upselling, and gain loyal followers of your brand.
The post-purchase/onboarding sequence I write for you will get your customers or clients buying from you again and again, and telling their friends all about your business.
Cart Abandonment Sequence:
Sometimes people need a little nudge to complete a purchase - a bit more convincing of the benefits or a tempting incentive.
They might want to see social proof in the form of reviews, or a guarantee that their decision isn’t irreversible.
Reassurance or a simple reminder that they’ve left something in their basket (and an easy way back to it) might be all it takes.
Your audience is unique though, so it’s vital to figure out exactly what they need to hit that Buy Now button.
An effective cart abandonment sequence will bring in quick extra sales for your business.
Re-engagement Sequence:
Revive relationships with ‘cold’ subscribers who have stopped interacting and get them engaging with and buying from you again.
You can do this by offering some kind of incentive, or reminding them why they signed up to your list in the first place and what they get out of being a subscriber.
This is also an opportunity to clean your email list and ask subscribers who are no longer interested in your brand to remove themselves. This allows you to maintain a good quality email list.
All this can contribute to increased business revenue.
Launch Sequence (for digital products):
Make your new digital product irresistible to those subscribers most likely to want and benefit from it.
Sell it over a series of persuasive emails that convince your audience of its benefits and potential to improve their lives.
Start by gaining their trust, convince them of the transformation they’ll achieve, and compel them to take immediate action.
Done right, this should significantly increase your business revenue.
Nurture Sequence:
Sometimes called a VIP sequence, this is where you nurture the relationship with your most engaged and profitable customers or clients.
Offer them exclusive discounts or other incentives to reward them for their loyalty so they become advocates for your brand.
You’ll make far more money from loyal returning customers or clients than from new ones.
Your nurture sequence should make additional sales for your business on autopilot.
Show-up/Follow-up Sequence (for events):
If you’re using a workshop or webinar as a lead magnet to get new email subscribers or as another part of your sales funnel, make sure registrants actually attend with an effective show-up email sequence.
Then, depending on whether they attended or not, follow up with a sequence tailored to their actions.
That way they can be guided seamlessly through the buying journey with you.
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Find your target audience and turn ad views into traffic, clicks and purchases.
A well written ad can compel you to buy something you didn’t even know you wanted.
And most of that is down to impactful and persuasive copy that makes an offer irresistible to the reader.
Effective ad copy first captures your target audience’s attention, and then keeps it long enough to convince them you can solve their problems or meet their most pressing needs.
But you have only a few seconds to do this!
Your reader needs to get know, like and trust you quickly, understand what you can do for them and how, and find it easy to take the next step (usually clicking through to a landing page with more details of your offer).
You ad copy must be memorable, emotion-led, and overcome any objections your prospects might have to investing in you.
Key elements of great ad copy:
Powerful headlines that stoke interest and clearly capture how your offer will meet your audience’s needs or solve their problems.
Emotional triggers that spur your prospect into action by speaking to their pressing desires, needs, fears or concerns.
Specific benefits clearly demonstrated along with their life-changing impact, rather than just a list of features.
Use of appropriate scarcity and urgency that appeal to their fear of missing out and regretting not taking action to get what they want.
Ad Copywriting Packages:
Google or social media ads
Word length according to recommendations for each platform - copy only
1 Ad: £195
3 Ads: £525
5 Ads: £850
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The copy used in your sales assets is one of the most important aspects of launching and selling a digital product like an online course, programme or membership.
The words you use need to persuade your target customers that your offer is unique and will help them solve their problems or achieve their desires, and help them overcome any objections they might have to purchasing.
The world of info products is a crowded space nowadays, but it’s a great way to scale your brand, reach more people, and ultimately make more money in your business and live the life you dreamed about when you first started.
The words you choose and how you use them to talk about your offer are key to persuading your target customers that it’s unique and is the best one to help them solve a problem or achieve a specific goal.
You need to help them overcome any objections they might have to purchasing, showcase your authority in your industry, and demonstrate how your offer has helped others in the same position.
Let me write captivating and compelling copy for your whole sales funnel, whatever type of digital product you’re selling, including:
Lead magnets and landing pages - to get fresh leads into your email funnel
Sales page - the main web page that does all the heavy lifting and where you’ll direct all your traffic to
Email sequences - this can include a welcome sequence for new subscribers, a main launch sequence to promote your offer, a cart abandonment sequence to capture lost opportunities, and a post-purchase sequence for new customers
Other web pages such as the checkout page, thank you page, a waitlist landing page, and a webinar registration page if you’re using a webinar as your lead magnet
Scripts for sales videos and calls
Ad copy for paid Google or social media ads
PRICE (copy only):
You’ll get a bespoke quote depending on the copy you need for your sales assets.
Content Writing Services
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People still read articles and blog posts, and well-written, engaging and genuinely useful content builds trust with your audience.
It helps your target customers or clients get to know your brand, trust in your expertise, and ultimately decide to invest in your services or digital products.
To work effectively to build that profitable relationship, your blog posts and articles need to:
Give your audience valuable information or advice, and offer them a quick win and something they can implement straight away
Be engaging and interesting to gain and keep your readers' attention for long enough so they read to the end
Link to your offers in a subtle, non-salesy way - blogs and articles are not about getting the hard sell but providing real value and building trust that might lead to sales further down the line
Be optimised for search engines through the use of elements such as key phrases and links so they can actually be found and made use of by your intended audience
Blog/Article Writing Packages (optimised for search engines):
Up to 1, 000 words - copy only
1 Blog Post/month: £95
2 Blog Posts/month: £180
3 Blog Posts/month: £255
4 Blog Posts/month: £320
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Aside from sales email campaigns and sequences, your email subscribers should be receiving valuable and informative content from you on a regular basis.
Content that isn't focused on sales but instead helps maintain a trusting relationship with them by offering advice and information for free.
This should take the form of email newsletters that give them those free tips and quick wins. You can also update them on what's happening with your business and what new offers you have available.
Email Newsletter Writing Packages
Up to 750 words - copy only
1 Email Newsletter/month: £80
2 Email Newsletters/month: £150
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Organic social media posts (rather than paid social media ads) are really important to connect with, educate, entertain and inform your target customers or clients.
All this helps with that all-important know, like, trust factor - something which, once established, will inevitably convert your audience's interest and engagement into desire and action.
Key elements of great social media content for businesses:
Relevant content
Your posts need to be relevant to your audience and what they're interested in and will engage with. Your target customer or client research will inform this.
Appropriate language and tone
You need to make sure your brand voice and messaging is consistent across your social media posts and with other content you're putting out. The language you use should also be the kind of language used by your prospects.
Mixture of content types
It's important not to spam your audience with constant sales messages. Promotional posts should be alternated with more educational, personal or entertaining content to maintain that trusting relationship between your followers and your brand
Strong hooks and CTAs
An intriguing opening sentence will encourage followers to read on and receive the main message of your social media post. Compelling Calls To Action (CTAs) do the next job of getting your reader to take the next step, such as visiting a dedicated landing page to sign up for a workshop or learn more about a product.
Social Media Writing Packages
(length according to best practice for each platform) - copy only:
4 Social Media Posts/Month: £160
8 Social Media Posts/Month: £280
12 Social Media Posts/Month: £360
16 Social Media Posts/Month: £400
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Case studies demonstrate exactly how you've helped a previous customer or client solve a particular problem or achieve a certain goal.
They outline the initial objective, how your products or services fulfilled it, and the positive outcome that resulted.
Presenting detailed case studies on your website and in your other marketing materials is a great way to earn your prospects' trust and belief that they can achieve the same outcome with the help of your offers.
Case Study Writing Packages - copy only:
From £325 for 1, 500 - 2, 000 words
Includes interviewing your featured customer or client
I can write longer, more in-depth case studies for a higher fee
Content Editing Services
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Let me proof-edit your business documents or online marketing assets to ensure they’re perfect before publication.
Poor flow, sloppy spelling errors or grammar inconsistencies can turn potential customers or clients off working with you.
My proof-editing service for businesses combines a more in-depth editing process with final proofreading.
It includes attending to aspects such as:
Correct use of grammar, spelling, punctuation, tenses and syntax
Consistency in layout and formatting, e.g. paragraph and line spacing, capitalisation and hyphenation, indentation and section breaks, and numbering, pagination and sequencing
Readability, including the pace and flow of text, with attention to any instances of repetition or excess wording
Correct expression of dialogue (if used)
Presenting a polished document or piece of online content to your target audience is vitally important to maintain your good reputation and earn your prospects’ trust.
I proof-edit all sorts of content, including reports, grant applications, business plans, websites, blog posts, ads, emails, flyers and brochures.
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Artificial intelligence is here to stay and tools like ChatGPT can help you maximise your time as a busy business owner.
Of course, as a trained and experienced sales copywriter, I don’t believe AI can ever match the output of a human being who understands the psychology behind sales and knows how to write in a way that compels target audiences to complete a purchase.
But, in this age of endless online content, using AI to keep up with the competition is nothing to be ashamed of.
The key though is to make sure your AI-generated content doesn’t sound like it’s come from a robot - this will help you stand out from the crowd - and that’s where I come in.
I edit online content such as blog posts, emails and website content which has been created using tools like ChatGPT.
My AI content editing service includes:
Making it sound more human and more conversational (depending on your ideal tone of voice and target audience) - like it’s coming straight from you
Ensuring your content offers something unique, e.g. a standout idea or perspective that neither AI tools nor your competitors could convey
Ensuring consistency with your brand style and the format of any previously written or generated content
Adding in keywords or phrases for SEO purposes to help your content get found online
Fact-checking to ensure the accuracy of any claims made or statistics presented
Correcting spelling, punctuation or grammar errors, and organising and editing text for clarity and readability
Adding and formatting headings and subheadings, and including numbering or bullet points to break up text
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There's no need to write all your content from scratch every time.
Save time and energy by letting me edit existing content for other platforms so it both resonates with that particular audience and meets the platform requirements (such as character limit).
This can include:
Turning blog posts into shorter social media posts that still carry the essential messages your followers need to hear
Turning social media posts that have been well received by your audience into longer emails for subscribers or more in-depth blog articles
Using existing website content or podcast transcripts to write ads, social posts, emails or blogs
There are so many ways to refashion existing online content into other formats.
You don't need to reinvent the wheel!
You might also want to update existing content to reflect changes in your industry, ensure the info you’ve offered is still relevant, or make use of new stats or data to support your points.
Make use of my content refreshing service to maintain that trusting relationship with your audience by ensuring your content is up to date, relevant and high quality.
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There are two key stages to getting quality online content out to your audience - if you want to make a real impact that is.
The first is obviously writing something valuable, and the second is making sure your target market can actually find it and make use of it.
If you want to ensure the latter, then you need to optimise your online content for search engines.
Basically, you need to tell search engines what your content (and ultimately your business) is all about.
This includes your website and blog content, as well as images and videos.
My content SEO service involves optimising existing content for search engines, including:
Researching and adding keywords and key phrases into online text in optimal places according to SEO best practice
Writing optimised URLs (links), title tags (link text) and metadescriptions (link descriptor text) that effectively describe what the content is so your audience knows it’s valuable to them and so search engines know how to index it
Adding internal and external links within online content to help with search engine rankings
Adding alt tags (alternative text) and image tags (image descriptors) to images, as well as optimising file names
Optimising video titles and descriptions so they include relevant keywords and phrases while also clearly conveying what the video is about and why it will be useful to your target viewer
Pricing
From £20 per hour depending on the service and complexity of the task.
Alternatively, we can agree a monthly fee for writing/editing a set number of content pieces/documents.
What’s included
Thorough research & strategy
Before any writing starts, I’ll thoroughly research your brand, your target audience, and the tone of voice and unique messaging that needs to be conveyed in the content. This is to ensure it resonates with your target customer or client, and that we have a clear writing strategy to follow.
Content outline document
You’ll receive a content outline document to approve showing exactly what I plan to write to make sure we’re on the same page before I get started.
Search Engine Optimisation
I research and include relevant keywords for web page and blog content as standard for SEO purposes. You can of course let me know if you have a pre-prepared list of keywords you want included.
One Round of Revisions as Standard
One round of revisions is included as standard in the stated fee, but extra edits can be requested for an additional fee. This helps keeps things concise.
Please note that my writing and editing services do not include implementing the copy on your website or in your email marketing, social media or ad accounts. However, I can do this for you on a hourly rate - just ask!
Interested to see what you can get?
“Sarah has made a big impression and will be asked to rewrite everything I have — website, blogs and newsletters. Lovely writing style.”
Simon, Legal Business
